Harley-Davidsons sales are strong, even in the face of the current global economic crisis.
But despite the success of the brand, some experts are calling for more investment in the company’s future.
In the US, Harley-davidson is still struggling to make a dent in the overall motorcycle industry.
Its sales were down nearly 10% in 2017, according to the Motorcycle Industry Association of America.
Harley’s shares have fallen more than 25% since the company was founded in 1909.
At the same time, Harley has been struggling to find buyers for its motorcycles, as a number of big-name manufacturers have decided to stop manufacturing the sport bikes that it sells in the US.
Last week, Harley announced that it would sell off its entire motorcycle division to a Chinese manufacturer, Shifang Motor, for $4.3 billion.
That deal is expected to close in 2019.
“I don’t think the Harley-Kelloggs brand has a lot of room to grow,” said John Dufour, the founder and CEO of the American Automobile Dealers Association.
Dufour has been working for years to get Harley- Davidson off the US market.
But Harley’s global appeal is only growing, and the company needs to sell more of its motorcycles in the future, he said.
Some of Harley’s biggest competitors are still manufacturing motorcycles in Japan, and Dufours hope that more people will choose the brand’s bikes over those of the Japanese manufacturers.
So far, the Japanese companies are not willing to invest in Harley-Durham.
The company’s CEO, James Ward, told CNBC last week that it is in a tough spot.
Ward said that Harley- Durham is one of the most iconic brands in the world, and he wants to retain that brand.
There’s no doubt that Harley is the most valuable brand in the United States, but it has been hurt by the current economic crisis,” Ward said.